// Focus Group Tools //

Cloudflare

Sales & Pre-Sales Guide

Quick reference for upgrading customers.

via Agency Partnership, Focus Group will get a 20% Discount on all Self-Serve Plans. All prices are USD.

Sales Quick Tips

Why Pro? ($25/mo Retail Price)

Enhanced Security & Speed. The WAF blocks attacks that crash sites, and Polish auto-optimizes images. Ideal for growing traffic.

Why Business? ($250/mo Retail Price)

Risk Mitigation. Features a 100% Uptime SLA and PCI Compliance. Non-negotiable for e-commerce or anyone handling customer data.

Why Zero Trust? (Access)

VPN Killer. Secure internal apps and remote teams without clunky VPNs. Verify identity per request. Free for up to 50 users.

Common Objection?

"Free is enough."
Counter: Free has no financial guarantee. If the site goes down, they lose revenue. The Cost of Downtime > $200.

Feature Comparison

Feature	Free	Pro	Business
DDoS Protection	✓	✓	✓
Web Firewall (WAF)	-	✓	✓
Image Optimization	-	✓	✓
100% Uptime SLA	-	-	✓
PCI Compliance	-	-	✓

All Prices are excluding Focus Group's 20% Discount on Self-Serve Plans within Cloudflare

Stack 01 Core & Connectivity

Cloudflare DNS & CDN

The "Orange Cloud". Just by changing Nameservers, customers get a faster, safer website globally.

Global CDN: Caches content in 330+ cities to reduce latency.
SSL/TLS: Free, automatic encryption for every site.
Proxy: Hides the Origin IP address to prevent direct server attacks.

Value

Free Faster speed, basic encryption.

Paid Faster propagation & higher cache priorities.

Argo Smart Routing & Tiered Cache

Performance turbochargers. Uses real-time network intelligence to route traffic around congestion across the globe.

Argo: "Google Maps for Traffic" - finds the fastest path.
Tiered Cache: Reduces hits to the origin server, saving bandwidth.

Pricing

Argo $5/mo + $0.10 per GB transfer

Cache Included (Topology settings in Paid plans)

Stack 02 Security & Network

Zero Trust (Security Service Edge)

Verify every request to internal apps. Protects against data breaches.

WARP: Modern VPN replacement for employees' laptops.
Access: SSO for internal tools (Jira, Admin Panels).
Gateway: DNS filtering to block malware/phishing.

Pricing

Free Up to 50 Users (Best entry point)

Std ~$7/user/mo (After 50 users)

Application Security (WAF)

Included in Pro/Biz plans. Inspects traffic to block hackers. Very limited support within Free Tier.

Managed Rules: Blocks known CVEs (e.g., Log4J).
Bot Management: Stops scrapers & inventory hoarding.

Tiering

Pro Managed Ruleset + 20 Custom Rules

Biz Adv. Ruleset + 100 Custom Rules

Load Balancer

Distributes traffic across servers to ensure high availability.

Health Checks: Pings servers to ensure they are online.
Failover: Reroutes traffic if a server crashes.

Pricing

Base $5/mo (Includes 2 Origins)

Traffic Traffic steering add-ons available.

Stack 03 Developer Compute & AI

Workers Ecosystem (Serverless)

Deploy full-stack applications to the edge globally without managing servers. Free Tier available.

Workers: Run code/functions globally.
Pages: Host static sites (React, Vue) with Git.
Workflows: Durable, long-running ops with retries.
Browser Rendering: Serverless Puppeteer instances.

*vs AWS Lambda / Azure Functions

Speed 0ms Cold Starts (vs ~200ms+)

Cost Significantly cheaper at scale

Paid $5/mo (10M reqs included)

AI Cloud

Build AI applications on the global network, close to the user.

Workers AI: Inference on serverless GPUs.
Vectorize: Vector database for semantic search.
AI Gateway: Cache & Rate Limit OpenAI/Anthropic APIs.

Pricing

Workers AI Usage based (Neurons/Time)

Vectorize Usage based (Stored Dimensions)

Gateway Included in Workers Plans

Stack 04 Data & Storage

R2 Object Storage & Media

Store large amounts of unstructured data (PDFs, Logs) and dynamically optimize images.

R2 Storage: S3-compatible, zero egress fees. Perfect for Website Assets.
Images: Resize & optimise on the fly via API.
Stream: Serverless video encoding/delivery.

*vs AWS S3 / Azure Blob

Egress $0 (Azure charges $0.087 per GB after 100GB)

Storage $0.015 / GB-month

Images $5/mo per 100k stored

Serverless Databases

State and storage solutions built for the edge.

D1: Serverless SQL DB (SQLite) for fast queries.
KV: Low-latency Key-Value store for high reads.
Durable Objects: Scalable state for consistency (Chat/Gaming).
Queues: Guaranteed delivery (Buffer between services).
Hyperdrive: Accelerate external DBs (Postgres) via caching.

Pricing

D1 $0.75/GB storage + Read/Write costs

KV $0.50/GB storage + Read/Write costs

Queues $0.40 per million ops

Example Use Case: Cloud-Native SaaS

Customer Profile: "NeonStream"

A cloud-first video streaming and analysis platform. They have no physical servers.

Public Traffic Entry

User visits website. Cloudflare DNS & CDN ensures instant load. WAF blocks botnets. Traffic routed via Argo for speed.

The Application (Compute)

The frontend runs on Cloudflare Pages (React). The backend API runs on Workers (Serverless), scaling from 0 to 1M requests instantly.

Data & Assets

Videos and Images are stored in R2 Storage (Zero Egress fees). User metadata is queried from D1 Database at the edge.

Internal Security

Developers access the Admin Dashboard via Zero Trust Access (SSO), bypassing the need for a corporate VPN.

Example Use Case: Multi-Site Hospitality

Customer Profile: "Grand Vista Resorts"

A hotel chain with 15 locations. Relies heavily on high-res images to sell rooms and requires 100% uptime for bookings.

The Booking Experience

Cloudflare Images dynamically resizes room photos for mobile vs. desktop. CDN delivers them instantly globally to increase conversion rates.

Transaction Security

The booking engine is protected by WAF (Business Plan) to ensure PCI Compliance for credit card processing and stop DDoS attacks.

Inventory Protection

Bot Management stops competitors (OTAs) from scraping room prices and undercutting rates, ensuring direct booking revenue.

Branch Office (Hotel) Security

Staff at front desks access internal systems via Zero Trust Access. Guest Wi-Fi is filtered via Gateway to block malware/liability.

Example Use Case: Legal & Professional Services

Customer Profile: "Sterling & Partners Law"

A high-end firm handling sensitive case files. Partners work remotely/from court and are frequent targets for phishing.

Secure Remote Access

Replaced the slow corporate VPN. Lawyers now access Case Management software via Zero Trust Access (SSO) using their existing Office 365 login.

Phishing Defense

Secure Web Gateway filters DNS traffic on partner laptops, blocking malicious links and phishing attempts even when they are off the office network.

Secure File Storage

Archived case PDFs and evidence are stored in R2 Storage (Encrypted at rest). Access is strictly controlled via signed tokens.

Client Portal

The public client file upload portal is protected by WAF and Rate Limiting to prevent brute force attacks on client accounts.

Example Use Case: Internal Tooling (This Website)

Customer Profile: "Focus Group"

How we build and secure our own internal sales and engineering tools.

Frontend Hosting (Pages)

The webpage you are reading right now is hosted on Cloudflare Pages. It deploys automatically from Git and is replicated to 330+ cities instantly.

The Engineering Logic (Workers)

All the background API automation for Cloudflare Tools & Management runs on Cloudflare Workers. It's fast, serverless, and costs a fraction of traditional servers. (We are within the Free Tier for context!)

Identity & Access (Zero Trust)

Access to these internal tools is governed by Cloudflare Zero Trust. We enforce Single Sign-On (SSO) to ensure only authorized Focus Group staff can access admin functions.

Protection (DNS + WAF)

The domain focus-support.co.uk is managed via Cloudflare DNS for speed. The WAF protects the site from vulnerability scanners and bot attacks.

All Prices are excluding Focus Group's 20% Discount on Self-Serve Plans within Cloudflare

Need Assistance?

If you need help with a Cloudflare Pricing or Technical Pre-Sales:

Speak to Harry Shelton